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SBD Global/April 8, 2013/Marketing and Sponsorship

Indian Premier League Team Mumbai Indians Pair With Marvel Entertainment

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Marvel Entertainment, known for its superheroes like Spiderman, "has joined hands with the Indian Premier League team Mumbai Indians for an exclusive range of merchandise targeting children," according to IANS. The Marvel-Mumbai Indians collection range "includes apparel and home solutions featuring Marvel superheroes" and targets children ages 4-14. Disney UTV Managing Dir of Consumer Products & Retail Roshini Bakshi said, "Last year we had tied up with Mumbai Indians for a Mickey Cricket range that gained a lot of popularity with the fans" (IANS, 4/7).
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