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SBD Global/April 5, 2013/Media

Champions League Quarterfinal Matches Obtain High Ratings On ZDF, Sky

German public broadcaster ZDF "has received high ratings for its broadcast of the Champions League quarterfinal match between Borussia Dortmund and FC Malaga," according to Fabian Riedner of QUOTENMETER. An average of 9.58 million viewers tuned in on Wednesday night to watch the first leg of the quarterfinal matchup. The game, which started at 8:45pm German time, obtained a 30.8% market share. In the target demographic 14-49, ZDF's broadcast of the 0-0 draw attracted 3.11 million viewers, which equaled a 26% market share. In addition, German pay-TV channel Sky attracted 730,000 viewers to its simulcast of both Champions League games on Wednesday. The number translated into a 2.3% share. In the target demographic, Sky's simulcast was watched by 420,000 viewers and obtained a 3.5% (QUOTENMETER, 4/4).
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