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Marketing and Sponsorship

Int'l Skating Union To Lose Main Speed Skating Sponsor After 2014 Sochi Winter Games

The Int'l Skating Union "will lose its main sponsor for speed skating, Dutch energy company Essent, after the 2014 Sochi Winter Games," according to the SID. Essent revealed Wednesday that "it will not extend its sponsorship deal with the organization, which is set to expire in March." Essent, a subsidiary of Germany-based energy company RWE, has been a sponsor of the Speed Skating World Cup as well as European and World Championships since '98 and transferred more than €2M ($2.6M) annually to the ISU (SID, 4/3).

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TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

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SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.
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