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SBD Global/April 5, 2013/Marketing and Sponsorship

Int'l Skating Union To Lose Main Speed Skating Sponsor After 2014 Sochi Winter Games

The Int'l Skating Union "will lose its main sponsor for speed skating, Dutch energy company Essent, after the 2014 Sochi Winter Games," according to the SID. Essent revealed Wednesday that "it will not extend its sponsorship deal with the organization, which is set to expire in March." Essent, a subsidiary of Germany-based energy company RWE, has been a sponsor of the Speed Skating World Cup as well as European and World Championships since '98 and transferred more than €2M ($2.6M) annually to the ISU (SID, 4/3).
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