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SBD Global/April 5, 2013/Marketing and Sponsorship

Mobile Phone Producer HTC Partners With Sky Deutschland To Promote New Smartphone

Mobile phone producer HTC, which recently signed a sponsorship deal with the UEFA Champions League, "agreed to a partnership with Sky Deutschland," according to Manuel Weis of QUOTENMETER. Sky's ad agency Sky Media Network revealed Wednesday the "goal of the partnership is the activation of HTC's 'One Magic Moment' campaign during live broadcasts on Sky." According to the pay-TV network, an HTC smartphone "will interactively appear in the middle of game highlights and an animated finger will take a digital photo of the previously watched game scene" (QUOTENMETER, 4/3).
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