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SBD Global/April 4, 2013/Marketing and Sponsorship

Super League Side FC Basel Takes Over Stadium Marketing From Basel United

Swiss Super League club FC Basel "is taking over the complete marketing for its stadium from Basel United," according to the NEUE ZÜRCHER ZEITUNG. The club "hopes to create another financial revenue stream with stadium marketing." FC Basel "has been sharing the stadium's marketing with Basel United since the St. Jakob Park opened in '01." The club pays an annual rent of CHF3.8M ($4.02M) to stadium owner Gennossenschaft Stadion St. Jakob Park. Considering the rent, the club "needs income." Basel also appointed former Grasshopper Club Commercial Exec Martin Blaser "as its new marketing and sales director" (NZZ, 4/3).
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