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SBD Global/April 4, 2013/Marketing and Sponsorship

Betfair Ends Sponsorship Deal With Fifth, Sixth-Tier Football Conference Leagues

Betfair, which has completed its £5M ($7.6M) takeover of online bookmaker Blue Square, "is ending the company's six-year sponsorship of the Football Conference," which governs fifth and sixth-tier football leagues in England and Wales, according to John Reynolds of MARKETING MAGAZINE. This means that neither the Football League nor the Football Conference "has a headline sponsor" for the '13-14 season. A spokesperson for the Football Conference said it was "talking" to a number of possible sponsors for next season, but would not disclose specific names. One possible issue a new sponsor has to contend with is "the dilution in live coverage of Football Conference matches" (MARKETING MAGAZINE, 4/3).
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