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SBD Global/April 4, 2013/International Football

Fans Urge English Premier League Clubs To Cut Ticket Prices For Away Games

Premier League clubs "have been asked to overhaul ticket pricing policy for away supporters with influential fan groups demanding significant reductions in time for next season," according to Tom Collomosse of the London EVENING STANDARD. Supporters Direct, a group promoting the value of supporter action at clubs across Europe, has written to Premier League CEO Richard Scudamore to request that its ideas "are included on the agenda for the governing body’s shareholders’ meeting on April 11." The letter "is endorsed by the Football Supporters’ Federation," an organization representing fans in England and Wales, and by 12 independent supporters’ trusts, including those of Arsenal, Tottenham, Chelsea and Queens Park Rangers, as well as those of ManU and Liverpool. The measures the fans' groups have called for include: A "standard discounted price" to be put in place for away fans throughout the Premier League; a commercial sponsor "to cover any eventual shortfall that clubs would incur through reducing ticket prices" for away supporters; children "to be allowed into the away section for free, or at a heavily reduced price." The EPL "did not comment publicly on the issue," but sources at the organization were keen to highlight that matches in the division were 95% sold out this season, which is higher than last term’s figure of 91% (EVENING STANDARD, 4/3).
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