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SBD Global/April 3, 2013/Media

Media Notes: Pehla Media To Broadcast All 72 IPL Matches On CricOne

Pehla Media & Entertainment will broadcast live all 72 matches of the Indian Premier League's regular season on its CricOne TV channel, "including the four decisive knockout matches" (GULF NEWS, 4/2). ... Heineken launched a new element to its "Road to the Final" TV campaign Tuesday to coincide with the quarterfinals of the Champions League. The ad features a lucky fan with a ticket to the Champions League Final, but must race against the clock and travel around the world to make the match (Heineken).
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