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SBD Global/April 3, 2013/Media

ARD Sports Dir Balkausky Denies Accusations By The BBL About Too Little Air Time

German public broadcaster ARD Sports Dir Axel Balkausky "has denied accusations by the Basketball Bundesliga (BBL) about too little air time," according to the DPA. Balkausky "pointed to the new contract between ARD/ZDF marketing partner Sport A and the three sports hockey, handball and basketball." The contract "regulates the use of secondary rights." The result is that all three leagues host more games on Sundays that are featured on ARD's "Sportschau" and ZDF's "Sportreportage." Primary media partner of the BBL is Sport1 (DPA, 3/25).
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