Sponsors Sign Up For NFL Int'l Series Bath Rugby Teams Up With Bath Ales Reds Sell $83K-Worth Of Balotelli Items Scottish Rangers In Need Of $6.6M Peace Breaks Out Between WRU, Regions RTÉ, FAI Announce 78-Game TV Deal Sportfive To Distribute Euro 2016 Rights Media Group Perform's Shares Surge 26% EPL Summer Transfer Spending Hits $1.2B Ryder Cup To Restrict Social Media Use
Enter amount in full numerical value, without currency symbol or commas (ex: 3000000).
Upcoming Conferences and Events
SBD Global/April 3, 2013/Marketing and Sponsorship
Sunderland's Paolo Di Canio Appointment Causes Sponsors To Review Deals With Club
Published April 3, 2013
A NEW PARTNERSHIP: In London, Sam Munnery wrote Di Canio met Monday with an exec from the Nelson Mandela Foundation, "with which Sunderland has struck a new partnership that sits well alongside its relationship with Invest in Africa." The Nelson Mandela Centre of Memory CEO Sello Hatang said that the partnership with the club is a commitment to "human rights and anti-racism" before adding, "Sunderland reaffirmed its commitment to these values" (LONDON TIMES, 4/2). REUTERS' Toby Davis wrote Di Canio described the controversy over his appointment as "ridiculous and pathetic" and refused to answer questions about whether he held fascist beliefs in his first news conference on Tuesday. Di Canio: "I don't have to answer any more this question, there was a very good statement from the club, (with) very, very clear words that came out from me" (REUTERS, 4/2).
CONTROVERSIAL PAST: The BBC reported Di Canio "has talked in the past of his fascist views." He is reported to have said in an interview with Italian news agency Ansa in '05 that his straight arm salute when playing for Lazio was aimed at "my people," who he defines as members of Benito Mussolini's fascist movement and "was not intended to incite racial hatred." Sunderland insist claims Di Canio has racist or fascist sympathies are insulting to both the "integrity of the club" and its new manager (BBC, 4/2). In London Mark Ogden reported a Facebook site has been set up with the title “Sunderland Against Fascist Di Canio,” and "a petition calling for the manager’s removal has been started by supporters." However, a poll on a fans’ website, which generated more than 650 responses, shows "approximately 60 per cent in support of Di Canio" (TELEGRAPH, 4/2).