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Marketing and Sponsorship

Marketplace Roundup: Cricket Standouts Unveil New Nike Shoe In India

Team India cricketer R. Ashwin and former Australian captain Ricky Ponting unveiled Nike's new cricket shoes in Bengaluru, India Tuesday. There are two varietes of the white, blue and orange colored shoes: Nike Lunardominate for batting and Nike Lunaraccelerate for bowling (Nike). ... Airline Air India has joined Indian Premier League teams Delhi Daredevils and Mumbai Indians "as their official airline partner" for the sixth edition of the IPL. The players of these two teams "would be flying by Air India during the franchise-based Twenty20 league to be held at different venues around the country from April 3 to May 26" (PTI, 4/2). ... Basketball Bundesliga (BBL) club Eisbären Bremerhaven has extended its sponsorship deal with clothing manufacturer owayo. The Regensburg, Germany-based company will continue to provide the team with game, practice and leisure clothes for another three years (Eisbären Bremerhaven). ... In its bid to "connect with their huge global fan base," Indian Premier League franchise Mumbai Indians "launched a three-tier campaign on digital platform which will run through the entire duration of the cash-rich league" (BUSINESS STANDARD, 4/2).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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