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SBD Global/March 29, 2013/Marketing and Sponsorship

Marketplace Roundup: ME Bank Agrees To Partnership With Football Federation Australia

ME Bank announced a new partnership with Football Federation Australia. ME Bank has entered into a three-year sponsorship deal with FFA to become the official banking partner of the Hyundai A-League and the official banking partner of FFA’s Grassroots Football Program. FFA, in collaboration with ME Bank and its agency Twenty3 Sport + Entertainment, have created a new annual award -- the ME Bank Green Card for Fairer Play -- which is designed to recognize and reward acts of Fairer Play within the Hyundai A-League community, both on and off the field (ME Bank). ... Brazilian stock car series and former Ferrari F1 driver Rubens Barrichelo has agreed to a contract with marketing agency 9ine (MAQUINA DO ESPORTE, 3/27). ... World Archery announced a new sponsorship with FILA for four years. The agreement was signed in Seoul and will provide WA judges, officials and staff with official FILA clothing (WA).
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