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Marketing and Sponsorship

Marketplace Roundup: ME Bank Agrees To Partnership With Football Federation Australia

ME Bank announced a new partnership with Football Federation Australia. ME Bank has entered into a three-year sponsorship deal with FFA to become the official banking partner of the Hyundai A-League and the official banking partner of FFA’s Grassroots Football Program. FFA, in collaboration with ME Bank and its agency Twenty3 Sport + Entertainment, have created a new annual award -- the ME Bank Green Card for Fairer Play -- which is designed to recognize and reward acts of Fairer Play within the Hyundai A-League community, both on and off the field (ME Bank). ... Brazilian stock car series and former Ferrari F1 driver Rubens Barrichelo has agreed to a contract with marketing agency 9ine (MAQUINA DO ESPORTE, 3/27). ... World Archery announced a new sponsorship with FILA for four years. The agreement was signed in Seoul and will provide WA judges, officials and staff with official FILA clothing (WA).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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