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SBD Global/March 29, 2013/Marketing and Sponsorship

Scottish Side Heart Of Midlothian Extends Shirt Sponsorship Deal With Wonga

Scottish Premier League club Heart of Midlothian has extended its shirt sponsorship deal with British loan company Wonga through the '13-14 season. Wonga has been the club's shirt sponsor since '11 (Heart of Midlothian). The SCOTSMAN reported the sponsorship is "thought to be worth a seven-figure annual sum." Hearts Commercial Dir Vitalijus Vasiliauskas said, "The partnership has been a great success. Wonga has been the most engaged and involved sponsor the club has had and I'm sure supporters have seen that" (SCOTSMAN, 3/28).
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