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SBD Global/March 28, 2013/Media

Media Notes: IPL TV Ratings Expected To Rise For Sixth Edition

A survey revealed Indian Premier League's TV ratings for its sixth edition are expected to rise 2.6% to 3.9. According to a joint survey by media and communication group WPP's analytics company Meritus and media buying and planning agency MEC India, the average TV rating for the season "is expected to go up" from 3.8 last year to 3.9 this year, an increase of 2.6% (PTI, 3/27). ... Channel Ten Chair Lachlan Murdoch has paid a personal visit to Cricket Australia headquarters to "step up the network's pursuit of the sport's broadcast rights." Murdoch was in CA's Jolimont building on Tuesday to "woo cricket chiefs after the network made an offer," reported to be worth A$350M ($365.2M) over five years, to steal the prized rights from its traditional home on the Nine Network (THE AGE, 3/28).
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