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Marketing and Sponsorship

Bundesliga Extends Deal With SPORTFIVE, Includes SuperCup, Relegation Games

DFL Sports Enterprises, which is responsible for all domestic and int'l sales of commercial rights of the Bundesliga, has extended its partnership with sports marketing company SPORTFIVE for an additional four years. SPORTFIVE will be in charge of defined advertising performances surrounding the league's SuperCup as well as the four relegation games between Bundesliga vs. 2nd Bundesliga and 2nd Bundesliga vs. 3rd League. The marketing cooperation with the Hamburg-based agency includes ads inside the stadiums in camera view, extensive promotion, logo and title rights as well as LED-boards and their technical support (SPORTFIVE).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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