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SBD Global/March 26, 2013/Marketing and Sponsorship

EPL Swansea City Will Opt Out Of Shirt Sponsorship One Year Early

Premier League club Swansea City announced plans to "end its shirt sponsorship deal with online gambling firm 32Red a year early," according to WALES ONLINE. The deal had been due to run until the end of the '13-14 season, but the club announced it will withdraw from the deal at the end of the current season "to engage with third parties" that may be able to assist in the physical development of the stadium and support the club in its next phase of growth. The club said the terms of the agreement were "confidential" and did not reveal whether it had paid the company for early release from the contract (WALES ONLINE, 3/21).
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