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SBD Global/March 26, 2013/Marketing and Sponsorship

Pepsi India Announces Partnerships With Eight Indian Premier League Clubs

PepsiCo India announced its association with eight out of nine Indian Premier League teams as the exclusive pouring partner for the sixth edition of the tournament beginning April 3, according to the PTI. The teams are Delhi Daredevils, Chennai Super Kings, Rajasthan Royals, Royal Challengers Bangalore, Pune Warriors India, The Sunrisers Hyderabad, Kings XI Punjab and the defending champions, Kolkata Knight Riders. The company will have "exclusive pouring rights at partner teams’ home matches along with the title of the official beverage for the eight teams" (PTI, 3/25).
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