Premiership Rugby, Land Rover Renew Stadium Goods Tapping Into China West Indies, India Lead Push Into U.S. Ford Mustang Could Join Supercars Jim White To Replace Colin Murray McIlroy Not Rushing Equipment Decision NSW Greyhound Racers Head Interstate Everbright Confirms Liverpool Proposal Hull City Sale In 'Hands' Of EPL British Cyclists Want Sutton Back
Enter amount in full numerical value, without currency symbol or commas (ex: 3000000).
SBD Global/March 26, 2013/Leagues and Governing Bodies
British Cycling Seeks To Draw 1 Million Women To The Sport By The End Of The Decade
Published March 26, 2013
British Cycling has "unveiled ambitious plans to get 1 million more women into the sport by the end of the decade," backed by medal winners including Jess Varnish and Becky James, in a bid to convince them it is not only for "men in Lycra," according to Owen Gibson of the London GUARDIAN. Widely praised for boosting grassroots participation while also delivering spectacular elite success at the Beijing and London Games, "there is a hope among the sport's administrators and government officials that it can now help tackle long-standing issues preventing more women from taking more exercise." British Cycling has already enjoyed some success with its Breeze network, but a new strategy launched on Monday "has pledged to go much further to involve women at all levels of the sport." The governing body "will seek to rebrand it to make it more attractive." There will be a particular focus on recreational rides and "get into cycling" trial sessions at facilities across the country (GUARDIAN, 3/25).