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SBD Global/March 25, 2013/Media

BBC To Continue 'Culture Of Collaboration' Between Internal Departments

The BBC is hoping to continue the "culture of collaboration" between internal departments and external companies it embraced around the Olympics and make that way of working the “norm” within the organization, according to Lara O'Reilly of MARKETING WEEK. Speaking at The Guardian’s Changing Media Summit in London, the BBC’s future media Dir Ralph Rivera said the scale and spirit of the Olympics allowed collaboration to become possible but said he is working to ensure it is the "norm" at the organization, not the "exception." During the Olympics the BBC worked with other companies -- such as O2, Sky, Virgin Media, BT and others -- to deliver its around the clock coverage on linear TV, online and mobile as it looked to make “the Olympics for digital what the Coronation was for TV." Internally, Rivera said he is working to do more to "connect the boffins and the luvvies" (MARKETING WEEK, 3/22).
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