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SBD Global/March 25, 2013/Media
Carlos Slim-Owned America Movil Awarded Latin American Rights To Olympic Games
Published March 25, 2013
FIRST TIME: The AP reported it is the first time the IOC has granted rights to America Movil. The rights to the Rio Games were "in high demand because they will be the first Olympics held in South America." The negotiations with America Movil were led by IOC finance commission Chair Richard Carrion of Puerto Rico. Slim's son-in-law and spokesperson Arturo Elias Ayub told Mexican newspaper La Reforma that the deal gives America Movil the "possibility of re-selling the rights in Latin America" and of broadcasting the games on a new TV channel in Mexico if Slim's Telmex company gets the rights to it once a new telecommunications reform is signed into law. Experts said that securing the Olympic rights allows Slim to expand its presence in Latin America's TV industry but more important, "it shows his business model's aim is to offer convergence services, which integrate the dissemination of voice, data, sound or pictures through a single network" (AP, 3/22).