SBD Global/March 25, 2013/Marketing and Sponsorship
Marketplace Roundup: Swiss Watchmaker Adds Kobe Bryant As Ambassador
Swiss luxury watch brand Hublot announced NBA L.A. Lakers player Kobe Bryant as its latest brand ambassador. To commemorate the partnership, Hublot will release Bryant’s signature timepiece, the Hublot King Power Black Mamba, worldwide (Hublot). ... Kent Cricket office technology partner Balreed has agreed on a three-year partnership. The Kent-based document and print-based company is a sponsor of the Club's LV County Championship team, the partnership includes the playing and replica shirts being branded with the Balreed logo (Kent Cricket). ... National Rugby League club Manly announced a new corporate partnership with electronics and TV manufacturer SONIQ. The SONIQ brand will be displayed under the number of the NRL and NYC jersey, with the Sea Eagles set to launch the partnership against the Gold Coast Titans at Skilled Park on Saturday afternoon (Manly).
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