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SBD Global/March 25, 2013/Marketing and Sponsorship

Bundesliga Club Eintracht Frankfurt To Sign New Title Sponsorship Deal With Fiat

Bundesliga club Eintracht Frankfurt "is expected to sign a new title sponsorship deal with Italy-based car manufacturer Fiat," according to Ralf Weitbrecht of the FRANKFURTER ALLGEMEINE ZEITUNG. Reports suggest that the deal "has not been officially signed yet, but will definitely happen." Eintracht Frankfurt Chair Heribert Bruchhagen only confirmed that "we are in promising talks." The new deal "will be the most lucrative title-sponsorship deal in the club's history, as it is expected to be worth €6M ($7.8M) per season." Eintracht's current sponsorship deal with brewery Krombacher brings in €5.5M ($7.1M) a year. The title-sponsorship deal with the brewery "is limited to the current season and will be transformed into a premium partnership." Eintracht Frankfurt and Fiat "are expected to sign a three-year deal" (FAZ, 3/22).

STUTTGART: Bundesliga side VfB Stuttgart will wear a special jersey for the introduction of the new Mercedes-Benz CLA. Between Saturday and April 21, the club's jersey will feature the three letters "CLA" on the chest (VfB Stuttgart).
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