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Marketing and Sponsorship

Marketplace Roundup: Vokswagen Signs Six Brazilian Footballers To Mark Anniversary

Volkswagen has signed six former and current Brazilian footballers as brand ambassadors to celebrate the 60th anniversary of Volkswagen do Brasil. Volkswagen welcomes Pelé, Rivelino, Raí, Cafu, Lucas and Neymar to its brand ambassador team. The six players cover six decades of Brazilian football and will represent the German car manufacturer through the end of '14 in Brazil, especially during the 2014 World Cup (Volkswagen). ... Swiss Super League club FC Basel has extended its partnership with pharmaceutical company Novartis. The club has a new four-year contract until the summer of '17 with the company. Novartis has been the team's title sponsor since '04 (FC Basel). ... German Hockey League (DEL) side Kölner Haie has signed a new sponsorship deal with online-based PRIMUS international printing as the club's official printing partner. Starting with the '13-14 DEL season Primus-Print.de will produce the team's print publications, which include flyers, posters, etc (Kölner Haie). ... Basketball Bundesliga (BBL) club ratiopharm Ulm has extended its sponsorship deal with software and systems company FRITZ & MACZIOL Group for another year. The company's logo will once again be featured on the players' shorts (ratiopharm Ulm). ... Brasileiro club Fluminense has agreed to a five-year partnership with La Liga club Espanyol (MAQUINA DO ESPORTE, 3/20). ... The Renault Group announced four-time F1 world champion Alain Prost will remain a brand ambassador. Prost has been the brand ambassador for Renault since '12, and will take on an enlarged consultancy role within Renault Sport F1 this year (Renault). ... Singapore's national netballers will wear Asics gear beginning this year. The Japanese label has signed a year-long sponsorship deal "worth an undisclosed amount with the reigning Asian champions" and will supply the team with training apparel, competition gear and shoes (STRAITS TIMES, 3/21). ... Singapore bowling signed a partnership with sport equipment manufacturer Storm Products. The American company will prepare Singapore's elite bowlers for major competitions such as the SEA Games later this year and the Asian Games next year (STRAITS TIMES, 3/21).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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