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SBD Global/March 22, 2013/Marketing and Sponsorship

Marketplace Roundup: Vokswagen Signs Six Brazilian Footballers To Mark Anniversary

Volkswagen has signed six former and current Brazilian footballers as brand ambassadors to celebrate the 60th anniversary of Volkswagen do Brasil. Volkswagen welcomes Pelé, Rivelino, Raí, Cafu, Lucas and Neymar to its brand ambassador team. The six players cover six decades of Brazilian football and will represent the German car manufacturer through the end of '14 in Brazil, especially during the 2014 World Cup (Volkswagen). ... Swiss Super League club FC Basel has extended its partnership with pharmaceutical company Novartis. The club has a new four-year contract until the summer of '17 with the company. Novartis has been the team's title sponsor since '04 (FC Basel). ... German Hockey League (DEL) side Kölner Haie has signed a new sponsorship deal with online-based PRIMUS international printing as the club's official printing partner. Starting with the '13-14 DEL season will produce the team's print publications, which include flyers, posters, etc (Kölner Haie). ... Basketball Bundesliga (BBL) club ratiopharm Ulm has extended its sponsorship deal with software and systems company FRITZ & MACZIOL Group for another year. The company's logo will once again be featured on the players' shorts (ratiopharm Ulm). ... Brasileiro club Fluminense has agreed to a five-year partnership with La Liga club Espanyol (MAQUINA DO ESPORTE, 3/20). ... The Renault Group announced four-time F1 world champion Alain Prost will remain a brand ambassador. Prost has been the brand ambassador for Renault since '12, and will take on an enlarged consultancy role within Renault Sport F1 this year (Renault). ... Singapore's national netballers will wear Asics gear beginning this year. The Japanese label has signed a year-long sponsorship deal "worth an undisclosed amount with the reigning Asian champions" and will supply the team with training apparel, competition gear and shoes (STRAITS TIMES, 3/21). ... Singapore bowling signed a partnership with sport equipment manufacturer Storm Products. The American company will prepare Singapore's elite bowlers for major competitions such as the SEA Games later this year and the Asian Games next year (STRAITS TIMES, 3/21).
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