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SBD Global/March 21, 2013/Marketing and Sponsorship

Stihl Expands Sponsorship Of Mercedes-Benz German Touring Car Championship Team

Stihl has expanded its Mercedes sponsorship in the German Touring Car Championship.
Germany-based chainsaw manufacturer Stihl has expanded its sponsorship of Mercedes-Benz in the German Touring Car Championship (DTM). The company, which has been a co-sponsor of the team since '09, is now the team's official car sponsor. The '13 Stihl Mercedes AMG C-Coupe will be painted in the company's bright orange color. In addition, the team acquired the TV show "Grip - Das Motormagazin," which airs on RTL II in Germany, and its corresponding print magazine as an official co-sponsor for the car that will be driven by Robert Wickens (Mercedes-Benz).

MERCEDES ADDS SOME IRON: Mercedes-Benz will become the official car of IRONMAN in Germany. The deal includes the IRONMAN European Championship in Frankfurt, the IRONMAN 70.3 European Championship in Wiesbaden and the IRONMAN 70.3 in Berlin. Mercedes-Benz will supply the Viano as lead car for the races (Infront).
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