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SBD Global/March 20, 2013/Marketing and Sponsorship

Marketplace Roundup: Lotus Agrees To Deal With Columbia Records

F1 Team Lotus has partnered with Columbia Records in an "innovative deal aimed at promoting music through the team's website and track activities." The company will provide free regular streaming playlists on the Lotus website. Furthermore, the iconic "Walking Eye" logo will feature on the bodywork of the E21 car all season (PIT PASS, 3/16). ... Chinese Sportswear manufacturer Li-Ning has announced it will sponsor the Marseille Marathon for the next three years. Terms of the deal were not disclosed (MAQUINA DO ESPORTE, 3/18).
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