Currency Converter

Enter amount in full numerical value, without currency symbol or commas (ex: 3000000).


SBD Global/March 19, 2013/Marketing and Sponsorship

Unilever Showcases Sponsorship Of F1 Team Lotus With New Deodorant Line

Unilever is "seeking to capitalise on hype" surrounding the new F1 season with a SureMen anti-perspirant range showcasing its sponsorship of the Lotus F1 team, according to Matthew Chapman of MARKETING MAGAZINE. The launch of the products "coincides with the beginning of Unilever’s three-year global sponsorship of Lotus" after its driver Kimi Raikkonen won the first Grand Prix of the new season in Australia. Additional marketing in the £4M ($6M) push "will include TV, digital, outdoor and experiential activity" that will launch in May (MARKETING MAGAZINE, 3/18).
Return to top
Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug