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SBD Global/March 19, 2013/Marketing and Sponsorship

Marketplace Roundup: Spanish Football Agrees To Deal With Bimbo

The Spanish Football Federation (RFEF) has agreed to a partnership with Mexican bread company Bimbo through Aug. 31, 2014 (RFEF). ... Pioneer Corporation signed a sponsorship agreement with the Blanco Pro Cycling Team to outfit each of their riders with Pioneer’s advanced cyclocomputer technology. The company will offer real-time information of left and right pedaling power, efficiency and performance analysis while cycling to the team (Pioneer).
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