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Marketing and Sponsorship

HSV Hamburg Extends Sponsorship Deals, Expects HBL License Without Requirements

German Handball Bundesliga (HBL) side HSV Hamburg "has extended its sponsorship deals with homecare service provider GesundHeits GmbH Deutschland (GHD) and health insurance company AOK," according to Berthold & Grünberg of the HAMBURGER ABENDBLATT. Both companies signed a 12-month extension with the club until June 30, 2014. The club hopes that "because of the two sponsorship extensions it will receive the Bundesliga license without any requirements for the next season." Club President Matthias Rudolph has stated the team's on-field expectations for the current season: at least a fourth place finish in the Bundesliga, DHB-Pokal (German Handball Cup) final and the EHF Champions League Final Four (HAMBURGER ABENDBLATT, 3/15).

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