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SBD Global/March 15, 2013/Marketing and Sponsorship

Adult Website To Become Title Sponsor Of MotoGP Team Paul Bird Motorsport

British motorcycle team Paul Bird Motorsport has agreed to a sponsorship deal with adult website, according to AS. The deal is for one year and will see the website "become the team's title sponsor." exec Tom White said, "All the people of are very excited with the new agreement. I have certainty that this is the beginning of a fruitful and longterm relationship." It is "not guaranteed" that the team will be able to wear its new ads in the first MotoGP of the year on April 7 in Qatar "due to the restrictive norms of the country" (AS, 3/13).
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