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Marketing and Sponsorship

Marketplace Roundup: Basketball Bundesliga Club Fraport Skyliners Sign Partnership Deal

Basketball Bundesliga (BBL) club Fraport Skyliners have agreed to a new partnership with energy supplier Mainova AG. The new premium partner will become the club's presenting partner for its free livestream, which can be accessed on fraport-skyliners.de, beko-bbl.de and tv.sport1.de (Fraport Skyliners). ... AirAsia will continue to support Malaysian motorcycling rider Zulfahmi Khairuddin in his campaign in the Moto3 category of the world championship for this year. It is the fourth year of sponsorship from AirAsia who have backed the 21-year-old since his debut race at the Malaysian Grand Prix in '09 (STAR ONLINE, 3/14). ... The Badminton World Federation has announced sponsorship deals with Chinese sport apparel company Li Ning and energy drink brand Red Bull China, which run until '16. This will be the first time that the BWF has had global sponsorships for its main events (INSIDE THE GAMES, 3/13).

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SBJ Morning Buzzcast: April 23, 2024

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SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

NBC Olympics’ Molly Solomon, ESPN’s P.K. Subban, the Masters and more

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Molly Solomon, who will lead NBC’s production of the Olympics, and she shares what the network is are planning for Paris 2024. Later in the show, we hear from ESPN’s P.K. Subban as the Stanley Cup Playoffs get set to start this weekend. SBJ’s Josh Carpenter also joins the show to share his insights from this year’s Masters, while Karp dishes on how the WNBA Draft’s record-breaking viewership is setting the league up for a new stratosphere of numbers.
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