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SBD Global/March 15, 2013/Marketing and Sponsorship

Marketplace Roundup: Basketball Bundesliga Club Fraport Skyliners Sign Partnership Deal

Basketball Bundesliga (BBL) club Fraport Skyliners have agreed to a new partnership with energy supplier Mainova AG. The new premium partner will become the club's presenting partner for its free livestream, which can be accessed on, and (Fraport Skyliners). ... AirAsia will continue to support Malaysian motorcycling rider Zulfahmi Khairuddin in his campaign in the Moto3 category of the world championship for this year. It is the fourth year of sponsorship from AirAsia who have backed the 21-year-old since his debut race at the Malaysian Grand Prix in '09 (STAR ONLINE, 3/14). ... The Badminton World Federation has announced sponsorship deals with Chinese sport apparel company Li Ning and energy drink brand Red Bull China, which run until '16. This will be the first time that the BWF has had global sponsorships for its main events (INSIDE THE GAMES, 3/13).
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