Menu
Marketing and Sponsorship

NRL Side Cronulla Sharks Reject Major Sponsorship Proposal From Tynan Motor Group

National Rugby League side Cronulla has "rejected the Tynan Motor Group's major sponsorship proposal" despite the club slashing its asking price 50% since last month, according to Adrian Proszenko of the SYDNEY MORNING HERALD. The Sutherland Shire car dealership "made a final pitch to the Sharks, the only NRL club without a major backer, on Wednesday night." However, Cronulla refused the offer, claiming that "it was too low." Cronulla Commercial Operations & Marketing GM Patrick Woods said, "We met and discussed a potential partnership opportunity for our major front-of-jersey asset but unfortunately we haven't come to terms. We had a target figure for the front of jersey and that has been reviewed since the ACC press conference and adjusted accordingly. There has been a reduction of 50 percent. We negotiated in good faith but we were a long way short" (SMH, 3/14).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2013/03/15/Marketing-and-Sponsorship/Cronulla-Sharks.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2013/03/15/Marketing-and-Sponsorship/Cronulla-Sharks.aspx

CLOSE