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SBD Global/March 15, 2013/Marketing and Sponsorship

NRL Side Cronulla Sharks Reject Major Sponsorship Proposal From Tynan Motor Group

National Rugby League side Cronulla has "rejected the Tynan Motor Group's major sponsorship proposal" despite the club slashing its asking price 50% since last month, according to Adrian Proszenko of the SYDNEY MORNING HERALD. The Sutherland Shire car dealership "made a final pitch to the Sharks, the only NRL club without a major backer, on Wednesday night." However, Cronulla refused the offer, claiming that "it was too low." Cronulla Commercial Operations & Marketing GM Patrick Woods said, "We met and discussed a potential partnership opportunity for our major front-of-jersey asset but unfortunately we haven't come to terms. We had a target figure for the front of jersey and that has been reviewed since the ACC press conference and adjusted accordingly. There has been a reduction of 50 percent. We negotiated in good faith but we were a long way short" (SMH, 3/14).
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