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SBD Global/March 15, 2013/Marketing and Sponsorship

BBVA To Continue As Title Sponsor Of Spanish Football In $97M Deal

BBVA bank will remain the title sponsor of La Liga and La Liga B in a deal that could be worth up to €75M ($97M), according to Jose Felix Diaz of EL CONFIDENCIAL. The contract “is on the verge of being signed with a few minor details in the negotiations” still to be worked out. The deal is likely to be for three years. The relationship between the Spanish Football League (LFP) and BBVA began in ’06 when the bank sponsored La Liga B. In ‘08 the sides agreed to a three-year deal for La Liga worth €60M. In ‘11, the contract was extended for an additional two years through June 30, 2013. In the coming weeks, “the next contract will be signed” (EL CONFIDENCIAL, 3/8).
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