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SBD Global/March 14, 2013/Marketing and Sponsorship

National Rugby League Sharks Get Positive News, Finally Land Sponsor

Tynan Motor Group has "stepped up and offered" to become National Rugby League club Cronulla's major sponsor in a "rare piece of positive news for the embattled club," according to Adrian Proszenko of the SYDNEY MORNING HERALD. The Sutherland shire car dealership is "prepared to fill the void" for the only NRL club without a major backer. The Sharks are without a stadium sponsor or a company to "plaster on the front of their jerseys" after Toyota and Shark Energy Drink parted ways with the club in the offseason. Cronulla recently secured a sleeve sponsorship, but that announcement was put on hold following revelations that up to 14 players were "in the sights" of the Australian Sports Anti-Doping Authority's investigations into alleged use of performance-enhancing substances. The marketing director and dealer principal for the Chrysler Jeep Dodge Tynan Motor Group is Madeline Tynan, a "passionate Sharks supporter whose company sponsors rivals St George Illawarra" (SMH, 3/14).
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