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SBD Global/March 14, 2013/Marketing and Sponsorship

League Championship Club Brighton Signs Shirt Deal With American Express

League Championship Brighton & Hove Albion has signed a "record deal" with American Express to be its new shirt sponsor from next season, according to THE ARGUS. The Seagulls are not revealing what the multi-year agreement is worth, but CEO Paul Barber has "described it as the biggest in the club's history." The new kit for '13-14 will include the American Express logo on the "front and back of the first-team's Errea-manufactured shirt." The American Express brand will "also be seen on the club's development, youth and women's team shirts" (THE ARGUS, 3/13).
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