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SBD Global/March 13, 2013/Media
BeIN Sport, TF1, M6 To Pay Record $143M To UEFA For Rights To Euro 2016 In France
Published March 13, 2013
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BIGGER DEAL: LE FIGARO wrote "one more time, beIN Sport has demonstrated the impact of its arrival in the market of sports media rights." According to sources, the figures of the deal revealed by L'Equipe "are actually a lot less than reality." For Euro 2008, UEFA was able to bring in €100M for the rights in France. The new deal represents at least a 10% increase (LE FIGARO, 3/12). The NOUVEL OBSERVATEUR wrote "for the first time in the history of a European football championship" people in France will have to pay to see all the matches (NOUVEL OBSERVATEUR, 3/12).