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SBD Global/March 13, 2013/MediaPrint All
Broadcasters beIN Sport, TF1 and M6 "will shell out a record" €110M ($143M) to air Euro 2016 in France, according to L'EQUIPE. BeIN Sport, the pay-TV Qatari channel, will pay more than half (€60M/$78M) to show all the matches, 51 in total. Free-to-air channels TF1 and M6 will pay €25M each to air 11 matches. These games will be aired at the same time as beIN Sport's broadcast. Overall, "less than half the matches will be seen on free-to-air TV." In France, for the Euro, if the national team makes it to the semifinals or further, a law guarantees these games will have to air on a free-to-air channel (L'EQUIPE, 3/12).
BIGGER DEAL: LE FIGARO wrote "one more time, beIN Sport has demonstrated the impact of its arrival in the market of sports media rights." According to sources, the figures of the deal revealed by L'Equipe "are actually a lot less than reality." For Euro 2008, UEFA was able to bring in €100M for the rights in France. The new deal represents at least a 10% increase (LE FIGARO, 3/12). The NOUVEL OBSERVATEUR wrote "for the first time in the history of a European football championship" people in France will have to pay to see all the matches (NOUVEL OBSERVATEUR, 3/12).
BBC3's fast-turnaround documentary about Oscar Pistorius "was watched by more than a million viewers, giving it a peaktime win over Channel 5," according to John Plunkett of the London GUARDIAN. "Oscar Pistorius - What Really Happened?" pulled in 1.08 million viewers, a 4.3% share of the audience between 9pm and 10pm local time on Monday. It was ahead of Channel 5's "Robson's Extreme Fishing Challenge," with Robson Green (GUARDIAN, 3/12). In L.A., Stuart Kemp wrote the film "has been condemned in certain media quarters" for being too rushed as well as misleading amid uncertainty over what really happened on the night Pistorius shot and killed his girlfriend, Reeva Steenkamp (HOLLYWOOD REPORTER, 3/12).
Former Beijing Mayor Liu Jingmin has called for reform of broadcasting rights of sports events to promote the development of industry. Liu said, "NBA's revenues mainly come from TV rights, but organizers of sports events in China need to pay for TV broadcasting." Lin also suggested breaking up the "monopoly de facto" of the Sports Channel of China Central Television, which is the only one to reach a national audience (CHINA DAILY, 3/12). ... IMG has secured additional global broadcast deals for the 2013 FIA European Rallycross Championship, including in the U.K. and Ireland with British Eurosport, AB Motors in France and Sport1+ in Germany. Among those to have signed up to broadcast live coverage and/or extended highlights programming in addition to British Eurosport are Sport 10 in Belgium, Sport TV in Portugal, Sport1+ in Germany, NTV Plus in Russia, RTL in Hungary, Balkan broadcaster SportKlub, Sport Italia in Italy and Fox Sports / Speed in Australia. In addition, coverage will be available to viewers in Asian territories via EDGEsport, the 24-hour premium action sport channel (IMG).