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SBD Global/March 13, 2013/Marketing and Sponsorship

Marketplace Roundup: DEL Club Augsburg Panther Partners With Top Hair

German Hockey League (DEL) club Augsburg Panther extended its sponsorship deal with hair style chain Top Hair. The family-owned business has been a partner of the club since '97. The Top Hair logo will continue to be featured on the club's jersey and on the ice (Augsburg Panther). ... Virgin Active has partnered with the Lawn Tennis Association to become the official health club of British Tennis in a three-year deal (Virgin Active). ... U.K. accounting firm Wilkins Kennedy announced a commercial deal with Kent County Cricket Club (Kent Cricket). ... The Int'l Table Tennis Federation announced a renewal of its sponsorship deal with German construction equipment manufacturer Liebherr. The deal will see Liebherr's name adorn the title sponsorship of the 2014 & 2015 Individual Men's World Cup, as well becoming a major sponsor of the 2014 & 2015 World Table Tennis Championships and 2015 World Team Classic (ITTF). ... Business management software company Sage has extended and expanded its partnership with the Marussia F1 Team in a new European sponsorship deal for '13 (Sage). ... Kyocera Document Solutions has extended its sponsorship agreement with Infront Sports & Media, the marketing partner for the annual IIHF Ice Hockey World Championship. In addition, Kyocera will also act as printing and copying partner for all tournaments from '14 to '17 (Infront).
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