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SBD Global/March 12, 2013/Media

On The Open Highway: NBC To Air Four F1 Races This Year, Beginning With Monaco

NBC will "pre-empt its Sunday morning staples 'Today' and 'Meet the Press' this May to show the Monaco Grand Prix live" on May 26 at 7:30am ET, according to Tripp Mickle of SPORTSBUSINESS JOURNAL. The telecast "marks the first time the famed race will be aired live on U.S. broadcast TV." NBC Sports Group President of Programming Jon Miller said, “Monaco captures what Formula One is. It’s got the glamour and the celebrities.” Mickle noted the Monaco Grand Prix will be the "first of four F1 races that air live on NBC this year." The other three -- Montreal on June 9; Austin on Nov. 17; and Brazil on Nov. 24 -- "give F1 unprecedented network coverage in the U.S." Another 13 races will "air on NBC Sports Network and two races will air on CNBC because of a scheduling conflict" with the Tour de France on NBC Sports Net. The net’s sales team "signed a deal with Rolex that makes the watch company the presenting sponsor of all of its F1 coverage." It also "picked up advertising commitments from ExxonMobil, Mercedes-Benz, Pirelli, John Deere and other companies." Miller said, “We’ve gotten tremendous sponsor and advertising support before we’ve even broadcast one race.” Mickle noted NBC Sports "plans to block off three hours of coverage for every F1 race" (SPORTSBUSINESS JOURNAL, 3/11 issue). NBC is billing its broadcast as “Mimosas from Monaco” (USA TODAY, 3/11).
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