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SBD Global/March 12, 2013/Marketing and Sponsorship
Red Bull Takes Over DEL Club EHC Munich; Racing Team To Rebrand Renault Engines
Published March 12, 2013
RENAULT ENGINES: GLOBAL MOTORSPORT MEDIA reported Red Bull "is not ruling out rebranding its Renault engines in future." French engine supplier Renault is regarded as Red Bull's works partner. However, Red Bull Racing Team Owner Mateschitz has admitted that "the team's Renault engines could be rebranded, as the title sponsorship with new title partner Infiniti is further ramped up." Mateschitz said, "Yes, at some point there could be a Red Bull-Infiniti" (GMM, 3/10).