SBD Global/March 12, 2013/Marketing and Sponsorship
Marketplace Roundup: F1 Extends Its Global Partnership Deal With DHL
Germany-based logistics company DHL and F1 have extended their global partnership. The deal, which will see DHL maintain its official logistics and global partner designations, continues a partnership that began in '04. DHL will also continue to sponsor the DHL Fastest Lap Award in recognition of the driver who delivers the highest number of fastest laps throughout each FIA F1 World Championship season (F1). ... Sweden-based brand Stena signed on as title sponsor of the Stena Sailing Team, which is skippered by Swedish match racer Johnie Berntsson (Stena).
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