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SBD Global/March 11, 2013/Media

Germany's Kabel Eins Sees Ratings Drop For Europa League Round Of 16

German free-to-air TV channel kabel eins "received not the usual high ratings for its Europa League game broadcast" on Thursday night, according to Patricia Schätzler of QUOTEN METER. A total of 1.39 million viewers tuned in to watch the round of 16 first leg matchup between VfB Stuttgart and Lazio. The number translated into a 5.4% market share. In the target demographic 14-49, Lazio's 2-0 victory attracted 520,000 viewers, which equaled a 6.3% market share. During the second half of the game, the viewership increased to 1.7 million viewers or a 5.3% share. In the target demographic, 780,000 viewers tuned in to watch the second half of the game, and kabel eins was able to increase its market share to 6.4% (QUOTEN METER, 3/8).

SIX NATIONS: In France, France 2's broadcast of the France vs. Ireland clash at the Aviva Stadium was watched by 4.8 million viewers and a 29% market share. A peak of 6.6 million viewers was registered at the end of the match. The game ended in a 13-13 tie. France 2's broadcast of the Scotland vs. Wales encounter also faired well with an audience of 1.2 million and a 12% market share. Wales won the match 28-18 and will play in the Six Nations title game (OZAP, 3/10).
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