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News International's new CEO Mike Darcey has held up winning the Premier League digital rights as indicative of his vision for the company's future, centered around "content worth paying for" and "customer care," according to Arif Durrani of MEDIA WEEK. The former COO at BSkyB outlined his vision for the new News Int'l, "which will emerge from the creation of the Fox Group in July." He called the deal secured in January to show Premier League football highlights on mobile and Internet sites for The Sun, Times and Sunday Times, a "great example of our thinking and ambition." Darcey: "There are few news businesses that combine the financial muscle and technical expertise that made this deal possible with the knowledge of audience that will ensure we can turn it into a paying proposition. This truly is content worth paying for, and it’s going to be content that delivers an audience worth advertising to." The deal has been "unofficially valued" at more than £20M ($30M), and will enable News Int'l brands to present "up to eight 30-second clips of key moments during live matches via mobile devices" (MEDIA WEEK, 3/8).
German free-to-air TV channel kabel eins "received not the usual high ratings for its Europa League game broadcast" on Thursday night, according to Patricia Schätzler of QUOTEN METER. A total of 1.39 million viewers tuned in to watch the round of 16 first leg matchup between VfB Stuttgart and Lazio. The number translated into a 5.4% market share. In the target demographic 14-49, Lazio's 2-0 victory attracted 520,000 viewers, which equaled a 6.3% market share. During the second half of the game, the viewership increased to 1.7 million viewers or a 5.3% share. In the target demographic, 780,000 viewers tuned in to watch the second half of the game, and kabel eins was able to increase its market share to 6.4% (QUOTEN METER, 3/8).
SIX NATIONS: In France, France 2's broadcast of the France vs. Ireland clash at the Aviva Stadium was watched by 4.8 million viewers and a 29% market share. A peak of 6.6 million viewers was registered at the end of the match. The game ended in a 13-13 tie. France 2's broadcast of the Scotland vs. Wales encounter also faired well with an audience of 1.2 million and a 12% market share. Wales won the match 28-18 and will play in the Six Nations title game (OZAP, 3/10).