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SBD Global/March 8, 2013/Leagues and Governing Bodies

Caribbean Premier League Founder Says It Needs Global Audience To Succeed

The founder of the company behind the upcoming Caribbean Premier League said that it "must be able to capture the imagination of a global audience for it to become a financial success," according to the JAMAICA OBSERVER. Verus Capital Founder Ajmal Khan said that the eight million people living in small Caribbean economies "are not enough to make the CPL a lucrative venture." Khan, who is attempting to fashion the CPL to rival the T20 leagues of India and Australia, said that Virus Capital is "targeting global partners and audiences to ensure the tournament makes money." Khan said, "The only way that this is going to be successful and be sustainable is if we can put together, basically, a global partnership, where the world will see this as a product not made for one market" (JAMAICA OBSERVER, 3/7).
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