Euroleague Basketball Unveils 2013 Final Four Logo

Euroleague Basketball has unveiled its new logo for its flagship event, the 2013 Turkish Airlines Euroleague Final Four, to be held from May 10 to 12 at The O2 in London. The logo has been created by the int'l award-winning Greek agency Designers United, creators of three previous Final Four logos -- for Athens in '07, Berlin in '09 and Paris in '10. The 2013 Turkish Airlines Euroleague Final Four logo is inspired by London’s DNA as a modern and edgy city that conserves a hint of tradition, which is reflected by the juxtaposition of a modern, graffiti-inspired "lion-ball" topped with a classic crown (Euroleague).