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SBD Global/March 6, 2013/MediaPrint All
The Int'l Cricket Council "hopes cyberspace will help them attract 'tens of thousands' of viewers to a level of the sport which has previously struggled for exposure of any sort," according to Paul Radley of THE NATIONAL.The Dubai-based ruling body "will stream live on its website 16 matches from the remaining three rounds of the World Cup qualifying competition, starting with the glut of games in the UAE this month." Afghanistan's World Cricket League fixtures against Scotland Tuesday and Friday will be broadcast, "as well as the UAE's matches against Ireland later this month." The ICC "hopes the online broadcast will make the game accessible to the thousands of existing fans" in leading non-Test nations such as Afghanistan and Ireland, as well as new viewers. ICC Global Development Manager Tim Anderson said, "Part of our development strategy is to engage new audiences in cricket and we have always had this on our agenda as something we would like to do," said Tim Anderson, the ICC's global development manager" (THE NATIONAL, 3/4).
The Premier League, along with three of the U.K.’s professional football Leagues (The Football League, the Scottish Premier League and the Scottish Football League) have appointed Opta as their official media data collection and distribution partner for three seasons commencing with the '13-14 season. Opta will use performance-analysis technology to supply official football data from the leagues’ competitions in real time and this will be delivered across broadcast and digital channels globally. This data includes, where appropriate, detailed tactical and positional analysis, such as pitch-view graphics incorporating player touch-maps, heat-maps and full-passing chalkboards. In addition, and for the first time, official partners of the Premier League, such as Barclays and EA Sports, and official partners of The Football League Championship will be able to access and utilise live Opta performance data. Opta was awarded the rights following a competitive tender process (Premier League).
German pay-TV channel Sky "received high ratings" with its broadcasts of Monday night's 2nd Bundesliga and Premier League games, according to Timo Nöthling of QUOTEN METER. A total of 160,000 viewers tuned in to watch the 2nd Bundesliga game between MSV Duisburg and Eintracht Braunschweig, which started at 8:15pm German time. The number translated into a 0.5% market share. In the target demographic 14-49, Duisburg's 1-0 victory attracted 90,000 viewers or a 0.7% share. In addition, Sky's broadcast of the EPL matchup between Manchester City and Aston Villa, which started a 9pm German time, was watched by 40,000 viewers, which equaled a 0.1% market share. In the target demographic, City's 1-0 victory attracted 20,000 viewers and recorded a 0.2% share (QUOTEN METER, 3/5).
Telecom Italia Media said Monday that it "would sell its control of La7," Italy’s smallest national TV network, to Cairo Communications, while at the same time revealing financial results that "showed an increase in viewership numbers by far weaker financials," according to Eric J. Lyman of the HOLLYWOOD REPORTER. The acquisition deal "was controversial" because Cairo Communications Founder & Owner Urbano Cairo is a former lieutenant to billionaire media tycoon Silvio Berlusconi. There are "conflicting media reports as to how close the two men are." Berlusconi, who is one of three parties embroiled in a political standoff to determine who will be Italy’s next prime minister, already "owns three of the country’s seven national networks through his television and cinema giant Mediaset." The fear is that Cairo’s takeover of La7 "could give him influence there, especially in terms of editorial neutrality for its news programs." The complex deal involves Cairo paying Telecom Italia Media just €1M ($1.3M), while also "agreeing to a recapitalization of the company that will leave Telecom Italia Media with a net positive financial position" of at least $115M (HOLLYWOOD REPORTER, 3/4).