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Marketing and Sponsorship

Mercedes Sponsor BlackBerry Will Not Feature Ads With Hamilton, Rosberg

BlackBerry will not feature F1 drivers Lewis Hamilton and Nico Rosberg in its advertising, "despite reportedly paying $12M a year to sponsor the Mercedes AMG Petronas F1 team," according to Matthew Chapman of MARKETING MAGAZINE. The smartphone maker will launch activity with Mercedes and its drivers to coincide with the start of the season this month, "but will eschew traditional celebrity product endorsement." BlackBerry Chief Marketing Officer Frank Boulben said ads will focus on showing the BlackBerry 10 operating system in a "real life" context rather than "paying a celebrity to say you should buy the device because I’m famous and I’m telling you to do it." Hamilton and Rosberg "will be used in ‘content-oriented projects’ along similar lines" to BlackBerry’s activity with singer Alicia Keys and author Neil Gaiman (MARKETING MAGAZINE, 3/5).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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