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SBD Global/March 6, 2013/Marketing and Sponsorship

Catalan TV Channel TV3 Will Not Renew Sponsorships Of FC Barcelona, Espanyol

Catalan TV channel TV3 will stop sponsoring FC Barcelona after this season, according to Lluís Regàs of DIARIO GOL. At the end of '12, broadcaster Televisió de Catalunya, which owns channel TV3, "communicated to the club that it will not renew its sponsorship after June 30, 2013." The broadcaster, "immersed in a cost cutting process," will also end its sponsorship of fellow Barcelona club Espanyol. FC Barcelona will no longer receive the €3M ($3.9M) annually from TV3 to have its logo on the team's jersey as well as around the Camp Nou stadium. A Barcelona exec said, "The club will lose an important sum from a sponsor with which it has always had close ties." Espanyol will also lose out on €3M from TV3 as the club had a similar deal with the TV channel (DIARIO GOL, 3/3).
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