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SBD Global/March 6, 2013/Marketing and Sponsorship

Brasileiro Club Santos Continues Search For Title Sponsor As Talks With Caixa Cool Down

Santos, and striker Neymar, could soon have a new jersey sponsor.
One of the companies most interested in becoming the title sponsor of Brasileiro club Santos, bank Caixa Econômica Federal, has seen "negotiations cool down in the last couple days," according to Rodrigo Martins of GAZETA ESPORTIVA. The talks, "which had advanced well, suffered a paralysis," and the club is now talking to two other companies also interested in having their logo on the front of the team's uniform. Santos is negotiating with Ford Caminhões (Trucks) and Hyundai. Electronics company Philco "is another candidate" for the club's title sponsorship (GAZETA ESPORTIVA, 3/5).
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