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Marketing and Sponsorship

Marketplace Roundup: DFB Signs Premium Partnership With German Software Company SAP

The German Football Federation (DFB) has signed a new premium partnership with German software company SAP. The federation wants to, together with SAP, develop its software structures such as ticketing system as well as the general service for fans, club and associations. The partnership will run until Dec. 31, 2017 (DFB). ... Second Bundesliga club FC Ingolstadt has signed a long-term contract with sports marketing company UFA Sports. The company will become the exclusive marketing partner of the club and focus on national sales (FC Ingolstadt). ... Int'l swimming governing body FINA and Mikasa have renewed their partnership unil '16. The Japanese company will exclusively supply water polo balls to all FINA-governed water polo competitions, including the FINA World Championships. The deal covers FINA competitions including: the World League, Junior World Championships, Youth World Championships and the World Cup (FINA).

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PODCASTS

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ Morning Buzzcast: April 23, 2024

Apple's soccer play continues? The Long's game; LPGA aims to leverage the media spotlight

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.
SBJ TV

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

Sports Media Podcast March 27 2024 The Big Get John Smoltz

12 mins

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